Israeli CAN-SPAM Engenders Its Own Spam

Starting next month, the Israeli anti-spam law will be coming into effect. The new law deals with unwanted postal mail, text messages, and phone calls in addition to email. It has more in common with the European law than the US CAN-SPAM act, since it requires senders/callers to have a record of the recipient’s having [...]

Learning an email marketing lesson…the hard way

It’s serious egg on my face time. Let me explain.
To track our interaction with partners and potential partners, we use the well-known CRM system, Salesforce.com. As I have mentioned in a previous post, we try to be very careful only to email people to who have requested to receive our mail. This is [...]